Nuego Cares
Nuego Fashion’s Commitment to Sustainability: The “NUEGO CARE” Initiative
At Nuego Fashion, we are dedicated to building a sustainable future through our initiative called “NUEGO CARE.” This program enhances sustainability at every stage of our operations—from the manufacturing process with our partners to the delivery of eco-friendly products to our customers. We are actively implementing changes in our processes, product offerings, and service standards to protect our planet for future generations.
We recognize that sustainability extends beyond the final product; it encompasses the processes and practices we initiate at various touchpoints to create a holistic online shopping experience for our consumers.
Under the “NUEGO CARE” initiative, we have introduced e-billing and recyclable packaging for all our online orders. These steps significantly reduce paper waste, helping to conserve trees and leave a lasting positive impact on our environment. This is just one of the many steps we are taking toward our larger goal of becoming a fully sustainable brand.
To further enhance our environmental impact, we are transitioning to responsibly grown cotton, which offers numerous benefits for our planet.
At Nuego Fashion, we are not just committed to providing stylish and safe clothing for children; we are also prioritizing the use of responsibly sourced cotton in our garment production. By opting for more sustainable cotton options, we ensure that we are caring for our planet while nurturing the next generation.
To meet our sustainability goals, we will collaborate with our suppliers to source a larger percentage of our cotton from initiatives like “Better Cotton.” Better Cotton aims to support cotton communities and safeguard the environment.
Through its implementing partners, Better Cotton trains farmers to use water more efficiently, promote soil health, minimize harmful chemical usage, and uphold workers’ rights and well-being.
Nuego Fashion is committed to enhancing cotton farming practices globally by aligning with the Better Cotton initiative. Our target is to source 50% of our cotton from Better Cotton by 2025.
Better Cotton is obtained through a mass balance model, meaning it is not traceable to specific end products; however, the demand for Better Cotton supports farmers in equivalent volumes.
We are dedicated to offering high-quality, international designs that prioritize both the well-being of children and the health of our planet through responsible fabric sourcing.
Why We Choose Better Cotton
Our partnership with Better Cotton exists to improve global cotton production for farmers, the environment, and the future of the cotton industry. Better Cotton seeks to transform cotton production into a sustainable mainstream commodity.
To achieve this, Better Cotton maintains the Better Cotton Standard System, which involves diverse stakeholders from cotton production to retailers and brands. The program aims to create measurable changes for the environment, farming communities, and the economies of cotton-producing regions.
The specific aims of Better Cotton include:
- Reducing the environmental impact of cotton production.
- Improving livelihoods and economic development in cotton-growing areas.
- Enhancing the commitment to and flow of Better Cotton throughout the supply chain.
- Ensuring the credibility and sustainability of the Better Cotton initiative.
Creating Change Through Collaboration
As a member of the Better Cotton initiative, Nuego Fashion believes that a systematic approach to cotton production change is necessary. This approach must also align with business goals, making it both practical and cost-effective.
Better Cotton members contribute to the Better Cotton Growth and Innovation Fund (GIF) through volume-based fees generated from verified sourcing. Public and private partners of the Better Cotton GIF match-fund these fees to support training and capacity building for farmers.
The Global Reach of Better Cotton
Better Cotton is cultivated worldwide. In the 2018-2019 cotton season, 2.1 million licensed Better Cotton farmers across 23 countries produced 5.6 million tonnes of Better Cotton lint, representing 22% of global cotton production.
Empowering Farmers
Better Cotton works with local partners who have a deep understanding of farmers' challenges. These partners include NGOs, private sector entities, and government agencies, all dedicated to helping farmers improve their practices to meet Better Cotton’s Principles and Criteria.
Through this collaboration, we can increase the availability of sustainable cotton in the global market, linking farmers to the growing demand for eco-friendly materials.
At Nuego Fashion, we are committed to raising the standard for sustainable fashion, ensuring that our practices benefit both our customers and the environment.